We have successfully invested across a wide range of consumer products categories, ranging from companies in personal care products, sporting goods and recreational equipment, luxury motorboats, beverages, and gourmet foods and gifts. Our investments in the consumer products sector have included Harry & David (gourmet food/fruit gifts), Sportcraft (recreational equipment and sporting goods), Mastercraft (luxury motor boats), Maybelline (cosmetics), All-Clad (luxury cookware) and Odwalla (natural beverages).

We typically target consumer brands that have a long operating history, a unique or compelling brand positioning, a loyal consumer following, and attractive growth opportunities. Most consumer products companies that we target also require revitalization or brand focus initiatives. We have deep experience in these areas, which may include: updated packaging or brand imagery, improved marketing and promotion efforts, brand extensions to capture market share adjacencies, divestment or closure of non-core brands or businesses, or other initiatives. We have implemented successful revitalization, brand focus and growth initiatives at each of our historical consumer products sector investments, creating significant value.

Illustrative Consumer Products Investments:

Case Study: Harry & David

Case Study: MasterCraft Boat Company

Case Study: All-Clad Cookware

Case Study: Odwalla